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Date(s) - Wednesday, March 16, 2016
12:00 pm - 1:30 pm

St. Rose Business Center


Paul Jaffe is the co-owner and founder of Copperfield’s Books Inc. He graduated from UCSB with a degree in Comparative Religious Studies and started his bookstore career shortly after. Paul has served as the President of the Northern California Booksellers Association and is now on the Advisory Board for the American Booksellers Association. His parents read to him quite a lot as a child for which he is forever grateful.

Copperfield’s started as a single 800 sq/ft bookstore with 2 employees in Sebastopol in 1981 and now is about to open its 8thstore in Novato later this month. It now occupies over 50,000 sq/ft of retail space and has 110 employees.

Paul’s presentation will center on the importance of a business to be a part of and serve the needs of the community and how Copperfield’s has invested in that vision.

Along with careful business planning and oversight, hiring and retaining key employees and an intimate knowledge of our industry it has navigated a very difficult climate for bricks and mortar stores which has seen many other independent bookstores close in the past decades.


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