Past Presidents Day / Jose, Moderator – Speaker will be Willie Tamayo

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Date(s) - Wednesday, April 4, 2018
12:00 pm - 1:30 pm

Flamingo Conference Resort and Spa

Past Presidents Day / Jose, Moderator – Speaker will be Willie Tamayo

Willie Tamayo

Co-Founder and Vice President Board of Directors-La Tortilla Factory


Willie is one of the co-founders of La Tortilla Factory, a family owned specialty baker. During the last 41 years, under shared leadership with other family members and the legacy of his co-founding parents, Jose and Mary, La Tortilla Factory has prospered as a premier producer of bakery products. Their visionary approach and pride in their craft has catapulted them to one of the best businesses in our region. La Tortilla Factory has received numerous awards for excellence and is considered an innovative and pioneer business, committed to excellence, courageous innovation, respect and trust for their employees, excellent customer satisfaction through healthy and delicious products and meaningful community engagement.


As he reflects on the success of his family business, he is also proud and thankful for the opportunity to give back to the community. Community engagement continues to be a key component for the family business and his personal life. In 2016, Willie was recognized with the Latino Business Leadership Award for the many contributions in creating a sustainable and prosperous business, as well as, for his vision and leadership in creating the 501(c)(3) Elsie Allen High School Foundation. The EAHSF has raised about $800,000 and has created an endowment fund, for EAHS students in Compact for Success (CFS) program. The CFS program currently has fifty seniors qualified for guaranteed admissions to Sonoma State University, based on their successful completion of a six-year academic program, which starts at Cook Middle School and continues at EAHS. Willie believes in the power of mentorship and uses his talents to bring other community leaders together to provide greater educational opportunities for students of Southwest Santa Rosa.


In community engagement, Willie and the Tamayo family have served as a role models, supporting causes and organizations that promote wellbeing, education, research and high quality of life for all members of our community. Some of those include, but not limited to the following:

Social Advocates for Youth (SAY)-Jose and Mary Tamayo Village

Breast Cancer Research Foundation

Sutter Santa Rosa Foundation

Luther Burbank Center for the Arts

Elsie Allen High School Foundation

Salvation Army

10,000 Degrees- Jose & Mary Tamayo Memorial Scholarship

Go Local Sonoma County


Willie graduated from U.C. Berkeley, Hass Business School and applied that knowledge to develop and implement the sales and marketing strategy of the family business during the first 30 years of operations.


He enjoys golf and entertaining friends with his wife, Darlene.


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