DIGITAL EDITION No. 207  January 11, 2017  EDITOR: Kris Anderson PHOTOGRAPHER: Diane Moresi PUBLISHER: Richard Lazovick


Our Program For January 18, 2017!!

Keith Woods

Woods_Keith picThe Rotary Club of Santa Rosa’s program for January 18th is Keith Woods, who will be speaking to us about the current state of construction in Sonoma County and what we can expect in the near future.

Keith has conducted customer service and leadership training in the North Bay and throughout the nation for over 20 years. The humor, innovation and common sense he injects into his programs have made him a popular presenter to over 900 business, professional, governmental, and educational groups in 48 U.S. states and in Canada.

Keith serves as the Chief Executive Officer of the North Coast Builders Exchange, an 1100-member construction industry association serving Sonoma, Mendocino, Lake, and Napa Counties.  He was also President / CEO of the Santa Rosa Chamber of Commerce from 1987-2000.

Invite your friends and come prepared to be entertained!

Wednesday January 25: Public Safety Awards
Wednesday February 1: Saving A Life Through Kidney Donation
Wednesday February 8: Hearing for a Lifetime: The MA⁵P METHOD™
Wednesday February 15: High School Recognition Awards


Visit our district at:
Check out Rotary International at:
Come see us at: http://rotarymeansbusiness

NOTE:  All images are clickable. Click on the pictures to see them in full size.


STEVE MARBURGER led us with the Pledge of Allegiance and TIM FAWCETT told us the story of “’The Dash,” an oldie but a goodie.


Barbara Beedon was visiting from Sebastopol, James Allen was visiting from Santa Rosa East, and our guest speaker Bill Wittich and his wife Ann, are from an e-club in the Sacramento area.


Potential New Member - Doug Garrison

Potential New Member – Doug Garrison

Just our new potential Rotarian DOUG GARRISON. Doug is a transferring in Rotarian.  He previously was a member of the Petaluma and Monterey clubs.  He has retired from teaching in the agriculture field, much like our STEVE OLSON.  If he is a friend of STEVE’S then you know he must be a good guy!


JIM JOHNSON has Alzheimer’s disease and he is not doing so well.  JACK ABERCROMBIE has pneumonia, but is recuperating.  Keep them both in your thoughts and prayers. CHUCK BARTLEY and LAYNE BOWEN are back!


TONY ROEHRICK said we had $47.00 in the pot today.  BOB SORENSON had the ticket, but did not win the pot.

Steve Olsen

Steve Olsen


Where are all our January birthday people?  STEVE OLSON was the only person with a January birthday that was here today.  I hope all the rest are sipping Pina coladas somewhere warm and dry! PRESIDENT JOSE serenaded him with a birthday song “Las Mañanitas” in Spanish! Other January birthdays:  ED ANDERSON, GUY FIERI, MARNIE GOLDSCHLAG,  JEFF GOSPE, PETE LESCURE, STEPHAN PASSALACQUA,  and KATHY SCHWARTZ


Blain Goodwin

Blain Goodwin

Us of course, per KERRIE CHAMBERS and BLAINE GOODWIN. However we had serious competition from the 4Hers!  Our club collected just a smidge less than $7000. BLAINE thanked us for our hard work.  During bell ringing season they have 14-30 locations going with volunteer bell ringers.  The money collected goes to such projects as Double Punch Boxing Club and after school tutoring.


TED WILMSEN announced that the dictionaries were out in the parking lot today and all teams should pick them up today.


Debi Zaft - Bill Pedersen

Debi Zaft – Bill Pedersen

DEBI ZAFT spoke for BILL.  BILL joined our club in 1954!  His father joined our club in 1921 right after our club started. He graduated from high school in 1949 and went to Business College.  He spent his whole career working in the family store.  He was married to Patricia for 60 years when she died 7 years ago.  He has two children, Dick and Ann.  He loves to travel!  He has been to 48 of the 50 states and 97 countries.  He plays the saxophone with a band for many years; even saw Glen Miller play!


LARRY MIYANO has a new car; a 3 series BMW that he purchased from ROY THYLIN.  LARRY really liked the car and kept asking if he was interested in selling. Finally, ROY was ready to sell.  Well, ROY loves his cars!  So what did he get as a replacement?  A Porsche!  PRESIDENT JOSE has already put his name out there to buy that car when ROY is tired of the Porsche SUV.  LARRY and ROY both donated some money to the club.


KIM GRAVES was selected as Rotarian of the month for her leadership of the Poinsettia Project this year.  Plus she has volunteered to chair it next year!

DSCN2300   DSCN2302


Bill is an author, USC grad and a resident of Elk Grove, CA.  He was here to talk about attracting members, not recruiting.

Dr. Bill Wittich

Dr. Bill Wittich

Recruitment:  Why do we want new members?  New ideas, more to do the good work we do, replace members who leave/pass away, and fellowship/friendship.

Attraction:  Why do they want us?

  1. Business connections and networking
  2. They want to make new friends…have a social connection
  3. They want to learn something new
  4. They want to have fun
  5. The want to do service for their community/world

So, focus on attraction.  What benefits them?  What benefits our club?  Understand that all members have expectations so ask them what they want!

Rotary is not looking for warm bodies that write a check.  Bill has a bad Starbucks habit so he has turned it into an occasion to meet people and ask them to a Rotary meeting.  He knows that 20 year olds are interested in environmental issues.  30- 40 year

Dr. Bill Wittich

Dr. Bill Wittich

olds are family oriented.  Women are becoming CEOs. Boomers are getting ready to retire and they want something to do once they retire.  Diversity is not just race and ethnicity.  It is also about different professions.  Rotarians have to base their attraction on what these diverse groups are interested.

Are you a member of the Chamber of Commerce?  A ripe area to look for people to invite to our meetings.  ASK YOU FRIENDS.  They just might surprise you.  Ask local business owners to speak at your meeting and then invite them to be members.

We need to use social media more.  Tweet, use Facebook

714udRkBrLLDo not invite someone to a meeting…..invite them to “lunch.”   Pick them up to come if you have to.  Our club pays for their first meeting

The most common objections are time and money.  Rotary no longer has a requirement for the number of meetings attended each month.  There are e-clubs and those that meet every other week to keep costs down.  What can/should our club do to make time and money not an issue to join?


Rotary Club of Santa Rosa Officers

President: Jose Guillen, President Elect: Julia Parranto, President Elect Nominee: Tony Roehrick, Past President: Doug Johnson, Secretary: Debi Zaft, Treasurer: Cecil G. Humes, Sergeant at Arms: Jack Geary

President Rotary International

John F. Germ, member of the Rotary Club Of Chattanooga, Tennessee

Governor, District 5130

Wulff A. Reinhold, Sr. member of the Rotary Club of Rohnert Park – Cotati

Attendance Secretary

Debi Zaft P.O. Box 505 Santa Rosa, CA 95402

Board of Directors

Kathleen Archer, Jack Atkin, Gesine Franchetti, Ray Giampaoli, Will Haymaker, Elizabeth Karbousky, Steve Marburger, Jackie McMillan, Diane Moresi