DIGITAL EDITION No. 261 March 28, 2018  EDITOR: Layne Bowen PHOTOGRAPHER: Diane Moresi  PUBLISHER: Richard Lazovick

Our Program For Wednesday, April 4, 2018


Jose, Moderator – Speaker, Willie Tamayo

Willie Tamayo, Co-Founder and Vice President Board of Directors-La Tortilla Factory

Willie is one of the co-founders of La Tortilla Factory, a family owned specialty baker. During the last 41 years, under shared leadership with other family members and the legacy of his co-founding parents, Jose and Mary, La Tortilla Factory has prospered as a premier producer of bakery products. Their visionary approach and pride in their craft has catapulted them to one of the best businesses in our region. La Tortilla Factory has received numerous awards for excellence and is considered an innovative and pioneer business, committed to excellence, courageous innovation, respect and trust for their employees, excellent customer satisfaction through healthy and delicious products and meaningful community engagement.

As he reflects on the success of his family business, he is also proud and thankful for the opportunity to give back to the community. Community engagement continues to be a key component for the family business and his personal life. In 2016, Willie was recognized with the Latino Business Leadership Award for the many contributions in creating a sustainable and prosperous business, as well as, for his vision and leadership in creating the 501(c)(3) Elsie Allen High School Foundation. The EAHSF has raised about $800,000 and has created an endowment fund, for EAHS students in Compact for Success (CFS) program. The CFS program currently has fifty seniors qualified for guaranteed admissions to Sonoma State University, based on their successful completion of a six-year academic program, which starts at Cook Middle School and continues at EAHS. Willie believes in the power of mentorship and uses his talents to bring other community leaders together to provide greater educational opportunities for students of Southwest Santa Rosa.

In community engagement, Willie and the Tamayo family have served as a role models, supporting causes and organizations that promote wellbeing, education, research and high quality of life for all members of our community. Some of those include, but not limited to the following:

Social Advocates for Youth (SAY)-Jose and Mary Tamayo Village
Breast Cancer Research Foundation
Sutter Santa Rosa Foundation
Luther Burbank Center for the Arts
Elsie Allen High School Foundation
Salvation Army
10,000 Degrees- Jose & Mary Tamayo Memorial Scholarship
Go Local Sonoma County

Willie graduated from U.C. Berkeley, Hass Business School and applied that knowledge to develop and implement the sales and marketing strategy of the family business during the first 30 years of operations.

He enjoys golf and entertaining friends with his wife, Darlene.

Wednesday April 11, 2018: Adult Literacy Services – S C Libraries – Alisa Adams  
Wednesday April 18, 2018: Vietnam Memoirs: Angel’s Truck Stop – Angelica Pilato 
Wednesday April 25, 2018: The Power of Rotary:Domestic Violence – Peg Rogers 
Wednesday May 2, 2018: City Manager – Sean P. McGlynn


Visit our district at:
Check out Rotary International at:
Come see us at: http://rotarymeansbusiness

NOTE:  All images are clickable. Click on the pictures to see them in full size.
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Opening Ceremonies

Pledge: Kris Anderson
Invocation: Andrea Geary

Visting Rotarians

Jerry Marquis, Dave Del Monte, PP Barbara Beedon, DG Bob Rogers, Peg Rogers, Mikel Cook, Joe Houston and Monica Kretschmer


Guests today included: Kunal Nagpal, Jodi Shubin, Janet Lowe, Pris Abercrombie and Chris Honigsberg.

Fire Relief award 

Steve Olson and Jose Guillen introduced Erasmo Vasquez and his girlfriend Mara.  Erasmo was awarded a $2,000 general assistance grant to help him replace his personal property destroyed by the wildfires in his apartment located in the Coffey Park area.


Tim Fawcett is having surgery for his injuries from his fall from the roof. He is feeling isolated and would appreciate phone calls from Rotarians. He hopes to be back to Rotary in a month or so, but his progress has been slow.


Kris Anderson ran today and Kerrie Chambers had a 1 in 4 chance to draw the winning marble but had to walk away with the $10 consolation prize.

Cathy’s a Clown

Three girls are sitting by the side of a river holding fishing poles with the lines in the water. A Game Warden comes up behind them, taps them on the shoulder and says, “Excuse me, ladies, I’d like to see your fishing licenses.”

“We don’t have any,” replied the first girl.

“Well, if you’re going to fish, you need fishing licenses,” said the Game Warden.

“But officer,” replied the second girl, “we aren’t fishing. We all have magnets at the end of our lines and we’re collecting debris off the bottom of the river.”

The Game Warden lifted up all the lines and, sure enough, there were horseshoe magnets tied on the end of each line. “Well, I know of no law against it,” said the Game Warden. “Take all the debris you want.” And with that, he left.

As soon as the Game Warden was out of sight, the three girls started laughing hysterically. “What a dumb Fish Cop,” the second girl said to the other two. “Doesn’t he know that there are steelhead trout in this river?”

Ian Reisley Paul Harris Fire Victim Awards

District Governor Bob Rogers awarded Darrell Horn, Tim Delaney and Brandon Uhrich with Paul Harris awards given by Rotary International president Ian Reisley to Sonoma County fire victims.

Craft Talk

Studio Artist Rose Frances was raised in southwest Chicago and shared stories and paintings of her parents.  On her strolls around the neighborhood, her father walked Rose by Paul Harris’ house in the same neighborhood. Rose shared her experience attending college at University of Georgia. Rose ended up a professor at Florida International University in Miami. Rose moved to San Francisco, when gallery owners asked to represent her and paid her to produce work for their gallery. She later taught at a San Francisco art institute.



Mark Burchill – see Mark if you have any raffle tickets.

Jeff Kolin has sponsorship and lawn signs. Several new sponsors are coming on.

Andrea Geary asked for signups for the cruise.

Casey DeAngelo is still looking for mentors and will have a brief meeting after next week’s club meeting.

Doug Johnson said that the SRCC is offering complimentary rides to Rotarians as a thankyou to our club for our fire relief donation.


Fire victim forum: Jeff Kolin, Tim Delaney, Shari Shamsavari, Rick Allen and Cathy Vicini. Jeff Kolin shared that the city will lose over 11 million in taxes over a two-year period, and 43 million and growing in infrastructure damage. Read your insurance policy!  Jeff also gave a list of questions to ask your insurance agent.

Tim Delaney asked how many had experienced a fire before October 9th. He shared how many people are uninsured and how people need to be their own advocate. Each adjuster is different and it’s ok to ask for a different adjuster.

Shari was building her home, so she had different coverage than others. It was 85% complete at the time of the fire. Shari had kept good records and is still in negotiation with her insurance carrier. She recommends not cutting cost on insurance.

Rick Allen discussed the positive human stories that resulted from this disaster. La Canterra Tennis Club set up donations of tennis equipment and accessories which were of great personal benefit to Rick. Friends in Oakland set up a dinner party where people gave family jewelry to Rick’s wife. They were also given clothing from their friends. A friend of Rick’s offered his help in dealing with foundation removal and dealing with the Army Corp of Engineers.

Cathy Vicini shared her unique experience of being screwed from 3 different insurance companies without even feeling it.  She had the following advice:

  1. Hire an attorney who specializes in insurance companies. I hired one who worked for the insurance companies and has their software that they use for evaluations. As a result, we are always one step ahead of them.
  2. Always ask for certified copies of your policy. That has all the fine print that you don’t always see in the copy you get. It’s just a good precaution.
  3. Be sure to red everything in your policy to make sure your limits are high enough. Highlight areas that are critical. Keep it in a safe place in case. I have my computer mirrored at home with the one at the office, so I didn’t worry as much about taking it or loosing anything on it.
  4. Will the insurance company cover me going forward? That is an important question I am seeking from all three insurance companies. I had to change two companies already due to their coverage was not thorough enough.
  5. NEVER assume you are covered in case of losses. Read that fine print and highlight it.
  6. Knowing step by step the insurance process has been the confusing part. ASK FOR STEP BY STEP PROCESS
  7. They will underpay you whenever they see the opportunity.
    Maximize your items list, try to be as detailed as possible for the value. They will discount it so don’t think what you paid when it was on sale. Think full price for the items. Look at prices online at Macy’s or where ever and use those as your basis if you are uncertain. It will also help you not be so overwhelmed and help you feel in control.
  8. Is your insurance coverage maximized? None of us like paying high premiums because it feels like a rip off and we’ll never use it. But this has taught me a lesson on too much is never enough when you need it. Our house had full coverage and the insurance has been good to work with. I can’t say the same for the other two companies because in my assumption was that the coverage was adequate was a mistake. As a result, we took very hard financial hits of being underinsured.
  • Never assume…  
  • always get certified copies of your policy and go through it sentence by sentence and highlight important coverage areas and the amount of coverage…    
  • make sure you get maximum from your insurance company policy… what is their maximum payout
  • make sure you have in writing that you are covered going forward…
  • make sure your lot is still covered now because when building starts you will need coverage for liability and if anything is damaged in the delivery or process of installation.
  • Make sure there is a cost of living increase in your policy for replacement


Rotary Rhine River Cruise   August 19-26, 2019

Come join us on a seven-night Rhine River cruise from Amsterdam to Basel aboard the AMA Kristina. Click on the link below for information on pricing, itinerary, etc. The early booking discount still applies for bookings made by April 30, 2018.

 Click here for flyer.

Additional photos


Governor, District 5130

Bob Rogers, Rotary Club of Sebastopol

Attendance Secretary

Debi Zaft P.O. Box 505 Santa Rosa, CA 95402

Board of Directors

Kathleen Archer, Ray Giampaoli, Steve Marburger, Jackie McMillan, Diane Moresi, Laura Held, Peter Holewinski, Steve Baime and Jeff Kolin